E-commerce & Digital Strategy
Yana is a seasoned e-commerce leader with deep expertise in digital marketing, customer insights, and product technology. Specializing in scaling fashion and beauty brands at all stages of growth, she is adept in translating data into initiatives that drive revenue and profitability as well as driving organizations to capitalize on their resources in partnership with founders and C-suite executives.
What I Do
E-Commerce Management
Technology & Product Leadership
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Go-to-market plans
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Paid media and customer acquisition
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Retention & re-engagement
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SEO
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Tech stack audit & optimization
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Migrations and redesigns
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Shopify Plus platform and app optimization
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Traditional DTC, subscription commerce, and marketplaces
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Personalized and AI-driven merchandising
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Promotional planning
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Costing and margin analysis
Digital Marketing
Reporting & Insights
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First party data
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KPI development, benchmarking, reporting, and forecasting (LTV, CAC, P&Ls)
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Data warehouses with ETL integration
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Data migrations
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Market research
Enablement & Org. Management
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Project management processes
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Cross-functional team workflows and resource alignment
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Establishing new team structures
Vendor & Partner Management
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Requirement gathering, RFPs, contracts, and new vendor engagement
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Digital marketing agencies
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Developers and tech partners
Brands & Partnerships
